SERUM MASCARA

£18.90

Serum Mascara combines mascara and lash care in one step. A vegan, ultra-clean formula with 97% naturally-derived ingredients, designed to deliver length, definition and ongoing lash care — without adding another product to your routine.

Shipping costs from £3.00. Check it out!

Shipping method	Cost
Royal Mail (-)	from £3.00

Reasons to love it

NATURAL FORMULA

Made with 97% naturally-derived ingredients, including peptides, castor seed oil and shea butter. Each application delivers both definition and daily lash care.

LASH SERUM EFFECT

Clinically tested to support lash length and thickness, with visible improvement in the appearance of lashes after 15 days of consistent use.

PRECISION BRUSH

The flexible, tapered silicone brush coats every lash — even the shortest ones — giving you smooth, even application and full control over the effect.

Product description

SERUM MASCARA – A NATURAL MASCARA THAT WORKS LIKE A SERUM

Serum Mascara is a natural mascara designed to deliver instant definition and ongoing lash care — all in one simple step. If you’re looking for a mascara that combines makeup performance with long-term benefits, this formula does both without adding extra products to your routine.

Made with 97% naturally-derived ingredients, this vegan mascara enhances lash length, definition and comfort while supporting the condition of your lashes over time.

A lash serum mascara for length, definition and care

Unlike a traditional mascara, Serum Mascara is enriched with a lash-care complex that works quietly in the background with regular use. Lashes appear longer, smoother and more resilient over time — not stiff or brittle.

The rich, vinyl black shade defines the eyes without feeling heavy, while the lightweight, creamy texture applies smoothly without clumping or flaking.

Clinically tested results you can see

Serum Mascara is enriched with the WIDELASH™ peptide complex, including Biotinoyl Tripeptide-1, to support the appearance and condition of lashes with every application.

Clinical and application tests show:

Up to +43% visually longer lashes in vivo

Up to +40% visually thicker lashes after 30 days of use

+121% increase in lash fibre length after 14 days (in vitro)

In application tests, users noticed a visible improvement in how their lashes looked after just 15 days, even without wearing mascara.

Precision brush for effortless application

The precision-designed, tapered silicone brush coats every lash evenly — including shorter, harder-to-reach lashes. The flexible wand allows full control, separating and defining lashes smoothly from root to tip for a polished look from everyday to evening.

Designed for everyday comfort

Serum Mascara was created for daily use, combining lash-enhancing ingredients with a comfortable, lightweight feel. The formula supports lashes over time while remaining gentle and easy to wear — making it a reliable everyday mascara for those who want more than temporary results.

Ingredients:

Aqua (Water), CI 77499 (Iron Oxide), Candelilla Cera (Euphorbia Cerifera (Candelilla) Wax), Oryza Sativa Cera (Oryza Sativa (Rice) Bran Wax), Glyceryl Stearate, Butyrospermum Parkii (Shea) Butter, Glycerin, Shea Butter Polyglyceryl-6 Esters, Acacia Senegal Gum, Ricinus Communis Seed Oil (Ricinus Communis (Castor) Seed Oil), Dimer Dilinoleyl Dimer Dilinoleate, Glyceryl Behenate, VP/Eicosene Copolymer, Hydrogenated Olive Oil Stearyl Esters, Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax), Arginine, Palmitic Acid, Biotinoyl Tripeptide-1, Magnolol, Honokiol, Panthenol, Stearic Acid, Benzyl Alcohol, Aminomethyl Propanol

1. FOR LENGTH AND FULLNESS: Start at the base of your lashes and sweep the mascara upward using a gentle zigzag motion. This helps add lift, separation and noticeable length.
2. HARD-TO-REACH LASHES: Use the tip of the silicone brush to define lower lashes and the inner and outer corners for a more open, panoramic look.
3. TO ENHANCE THE LASH SERUM BENEFITS: Apply daily. The WIDELASH™ peptide complex works best with regular use, helping your lashes look stronger and smoother over time.
PRO TIP: For a more intense finish, apply a second coat before the first one fully sets. The formula doesn’t clump, so you can build volume without worrying about flakes or heaviness.