Great lashes are one of those things worth the effort — but you shouldn’t feel like you need three products to get there. With Serum Mascara, you get length, definition, care and comfort — all in one.

We’ve used a vegan formula made with 97% naturally-derived ingredients and enriched it with peptides (Biotinoyl Tripeptide-1), arginine, castor-seed oil and shea butter. The result? Lashes appear longer, smoother and more resilient over time — not stiff or brittle. The deep black shade gives your eyes real presence without feeling heavy.

The precision-designed, conical silicone wand slides effortlessly through every lash — top, bottom, corners — coating and separating them evenly without fuss or clumping. Because it’s soft yet effective, you get a fresh, polished lash look from everyday to evening.

But it’s not just makeup — it’s ongoing lash care. With regular use, the lash-care complex helps improve lash condition and visual fullness over time.

In application tests, users noticed a visible improvement in how their lashes looked after just 15 days — even without mascara.

Clinically-tested results

Serum Mascara isn’t just makeup — it genuinely supports the look and condition of your lashes over time. The formula is enriched with the WIDELASH™ peptide complex, which helps improve lash appearance with every application.

• The active ingredient helps support both the lash fibre and the root
• Encourages keratinocyte synthesis within the follicle
• +121% increase in lash fibre length after 14 days (in vitro)
• Up to +43% visually longer lashes in vivo
• Up to +40% visually thicker lashes after 30 days in vivo

These results confirm the care potential of the formula — working quietly in the background, day after day.

A design made to last

Serum Mascara features an innovative, flexible silicone brush with a tapered shape that coats every lash with precision — even the shorter, harder-to-reach ones. The application stays smooth and even, giving you full control over the final look without extra effort.

The packaging has been designed to feel timeless on your dressing table: minimalist, practical and elegant. It’s the kind of product you reach for every day because it simply performs — in formula, in feel and in finish.

Serum Mascara was created for everyday comfort, naturally-derived ingredients and lashes that look a little better with every use. The rest is for you to experience yourself.

Ingredients:

Aqua (Water), CI 77499 (Iron Oxide), Candelilla Cera (Euphorbia Cerifera (Candelilla) Wax), Oryza Sativa Cera (Oryza Sativa (Rice) Bran Wax), Glyceryl Stearate, Butyrospermum Parkii (Shea) Butter, Glycerin, Shea Butter Polyglyceryl-6 Esters, Acacia Senegal Gum, Ricinus Communis Seed Oil (Ricinus Communis (Castor) Seed Oil), Dimer Dilinoleyl Dimer Dilinoleate, Glyceryl Behenate, VP/Eicosene Copolymer, Hydrogenated Olive Oil Stearyl Esters, Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax), Arginine, Palmitic Acid, Biotinoyl Tripeptide-1, Magnolol, Honokiol, Panthenol, Stearic Acid, Benzyl Alcohol, Aminomethyl Propanol