• The Back-to-School Base: Best Matte Mineral Foundation
    PRODUCTS

    The Back-to-School Base: Best Matte Mineral Foundation

    September isn’t a soft launch — it’s meetings, lectures, and the return of a very packed calendar. If your T-zone likes to throw a midday tantrum, you need a base that’s calm, breathable and actually stays put. Enter our Matte Mineral Foundation: a lightweight, long-lasting formula that keeps shine down without flattening your skin. 92% say it goes the distance, and after four weeks users saw 21% less sebum and 21% less visible pores — receipts, not vibes.

  • Less Time, More Polish: A Natural Makeup Routine for Work
    MAKEUP LOOKS , PRODUCTS

    Less Time, More Polish: A Natural Makeup Routine for Work

    Let’s be honest: most "office makeup" advice is either wildly unrealistic (red lips at 8:00 a.m.? not happening) or aggressively beige (read: soul-sapping). You deserve better. You deserve makeup that makes you feel quietly confident, genuinely polished, and entirely you, not like you’re playing corporate dress-up.

  • Butter Yellow Is the Colour of the Season - Here’s How to Wear It
    Lifestyle , PRODUCTS

    Butter Yellow Is the Colour of the Season - Here’s How to Wear It

    There’s a new pastel in town, and no, it’s not another milky pink. Butter yellow is having a major moment, and honestly? We’re here for it. This soft, sun-drenched hue is cropping up everywhere from runways to flat lays, making a strong case for gentle dopamine dressing.

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  • Cool-Toned Pink Lipstick Is Back And It’s More Effortless Than Ever
    MAKEUP LOOKS , PRODUCTS

    Cool-Toned Pink Lipstick Is Back And It’s More Effortless Than Ever

    Minimal, polished beauty is having a moment, and nowhere is it more visible than on the lips. After years dominated by bold reds and heavy mattes, cool-toned pink lipstick has made a graceful comeback. Soft, refined, and quietly powerful, this fresh approach to lip colour fits seamlessly into today's skin-first, effortless aesthetic. It’s not about masking or over-defining; it’s about enhancing what’s already there, with a whisper of colour that feels as modern as it does timeless.

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  • Sculpt Balm: Your Beginner’s Guide to Effortless Definition
    PRODUCTS

    Sculpt Balm: Your Beginner’s Guide to Effortless Definition

    In the world of modern beauty, versatility is everything. Enter Sculpt Balm: a creamy, blendable balm designed to give your face natural-looking definition, soft warmth, or a little of both. Unlike traditional contour powders that can often look harsh or overdone, a sculpt balm melts seamlessly into the skin, allowing you to enhance your features with a fresh, skin-first finish. It's the go-to for anyone wanting a subtle lift, a touch of sun-kissed colour, or a hint of shape — without ever...

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