Posted in: "2025"

Cream Sculpting, Not Contouring: Meet the Skin-Enhancing Balm

Make-up is shifting. Instead of heavy powders and orange bronzers, editors are championing the “cool‐toned” sculpting movement — because as Stylist notes, “cool-toned bronzers are on the rise … they’re the key to making your cheeks look perfectly sunkissed.” And according to Marie Claire, cream textures “mimic the look of skin” and melt into the complexion more naturally than powder formulas.

The Back-to-School Base: Best Matte Mineral Foundation

September isn’t a soft launch — it’s meetings, lectures, and the return of a very packed calendar. If your T-zone likes to throw a midday tantrum, you need a base that’s calm, breathable and actually stays put. Enter our Matte Mineral Foundation: a lightweight, long-lasting formula that keeps shine down without flattening your skin. 92% say it goes the distance, and after four weeks users saw 21% less sebum and 21% less visible pores — receipts, not vibes.

Less Time, More Polish: A Natural Makeup Routine for Work

Let’s be honest: most "office makeup" advice is either wildly unrealistic (red lips at 8:00 a.m.? not happening) or aggressively beige (read: soul-sapping). You deserve better. You deserve makeup that makes you feel quietly confident, genuinely polished, and entirely you, not like you’re playing corporate dress-up.

Butter Yellow Is the Colour of the Season - Here’s How to Wear It

There’s a new pastel in town, and no, it’s not another milky pink. Butter yellow is having a major moment, and honestly? We’re here for it. This soft, sun-drenched hue is cropping up everywhere from runways to flat lays, making a strong case for gentle dopamine dressing.

Cool-Toned Pink Lipstick Is Back And It’s More Effortless Than Ever

Minimal, polished beauty is having a moment, and nowhere is it more visible than on the lips. After years dominated by bold reds and heavy mattes, cool-toned pink lipstick has made a graceful comeback. Soft, refined, and quietly powerful, this fresh approach to lip colour fits seamlessly into today's skin-first, effortless aesthetic. It’s not about masking or over-defining; it’s about enhancing what’s already there, with a whisper of colour that feels as modern as it does timeless.