There’s a new pastel in town, and no, it’s not another milky pink. Butter yellow is having a major moment, and honestly? We’re here for it. This soft, sun-drenched hue is cropping up everywhere from runways to flat lays, making a strong case for gentle dopamine dressing.
But let’s address the pastel elephant in the room: Does butter yellow actually suit everyone? Or is it just another wash-out risk dressed up as a trend?
Spoiler: It’s all in how you wear it, and where.
Why Is Butter Yellow Trending?
Blame it on Gen Z’s love for soft, nostalgic colours that look like they’ve been filtered through a 2007 Tumblr lens. Or the clean girl aesthetic, where minimal makeup and tonal dressing reign supreme. Either way, butter yellow is the visual equivalent of golden hour. It's warm, understated, and looks incredible against sun-kissed skin. It also plays surprisingly well with other low-key hues—think oatmeal, sage, muted lilac, and of course, crisp white.
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Does Butter Yellow Suit Everyone?
Short answer: almost. Long answer: yes, if you place it smartly. Butter yellow’s warmth means it’s a total win for olive, tan, and deeper skin tones. If you’re on the cooler, fairer side of the spectrum and worried it might wash you out, don’t worry, we’ve got you. Enter: the eyeshadow trick. Instead of going full yellow jumper (bold choice), try butter yellow around your eyes. It adds warmth and brightness, especially when paired with green or hazel eyes. Which brings us to...
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The Best Way to Wear Butter Yellow?
On Your Eyelids! Meet Clay Eyeshadow in Lemonade by Annabelle Minerals -our subtle yet punchy take on the butter yellow trend.
This one’s for the girls with sensitive eyes, contact lens wearers, or literally anyone who blinks. A lot.
• Lemonade is a warm, pastel yellow matte shade that’s got just enough edge to feel fresh, not cutesy.
• Its natural clay base (white and green clays, if you like your ingredients as clean as your vibe) keeps the texture velvety smooth and lightweight all day long.
• Wear it all over the lid, blend it with neutrals for a soft-focus wash, or take a damp eyeliner brush and go full pastel liner for summer picnics.
Bonus: It nourishes your eyelids. Who else is doing that?
